Founded in 1998, Khaadi was originally a hand-woven clothing brand. By 2002, it had diversified into women's ready-to-wear apparel and soon expanded into luxury wear with Khaas in 2008.

Transitioning into fast fashion in 2012 with Fabrics, Khaadi further broadened its offerings, including Home in 2013, Accessories in 2016 and Fragrances in 2019, becoming a complete lifestyle brand. In 2021, Khaadi achieved a significant milestone with the debut of its first Experience Hub, providing customers with an immersive journey. In 2022, the Company secured a $25 million investment from the IFC to accelerate its growth plans. In 2025, Khaadi launched The Green Hub in Mardan, Pakistan's first Net Zero Energy retail space, reinforcing its commitment to innovation and sustainability as it continues to scale as one of Pakistan's leading retail brands.

Founded in 2019, Kanteen was born out of a desire to create an elevated street food experience. Kanteen is a celebration of the rich and diverse culinary traditions of Pakistan, featuring a wide range of food and beverage choices, carefully curated and aesthetically plated for an unforgettable experience.

Founded in 2023, SS chai is about creating moments where everyone feels connected and welcomed. Whether catching up with old friends or making new ones, SS Chai brewed with the finest ingredients brings people together, making each cup a part of something bigger.