Milestones
1998
- Established first Khaadi store in Zamzama, Karachi, Pakistan, marking the beginning of the brand's journey.
2002
- Introduced Khaadi Ready To Wear, expanding the brand's product line to cater to customer needs.
- Won the first Lux Style Award for 'Men's Wear'
2005
- Won the 4th Lux Style Award for ‘Best Men’s Wear’.
2006
- Won the 5th Lux Style Award for ‘Best Retail Brand’.
2007
- Won the 6th Lux Style Award for ‘Best Retail Brand’.
2008
- Launched Khaadi Khaas, a high-end fashion line to cater to festive occasion.
2010
- Won the 5th Lux Style Award for ‘Best Retail Brand’.
2011
- Won the 10th Lux Style Award for ‘Best Retail Brand’ and ‘Achievement in Fashion Design – Pret’
2012
- Launched Khaadi Fabrics, a range of quality unstitched fabrics for customers to design and stitch their own outfits.
- Won the 11th Lux Style Award for ‘Best Retail Brand
2013
- Introduced Khaadi Home, a line of home décor products that reflected the brands signature aesthetic.
- Expanded the brand’s presence internationally by opening the first Khaadi store in the UK.
- Won the 12th Lux Style Award for ‘Best High Street Brand’
2014
- Launched Khaadi's online store, providing customers with convenient access to the brand's products.
2016
- Launched Chapter 2, offering pure hand-woven and handcrafted textiles, embodying a minimalist approach.
2017
- Won ‘National Medal of Innovation’ at the Pakistan Innovation Foundation’s National Innovation Awards
- Won the HUM Style Award recognizing outstanding achievement in ‘Brand Development’
2018
- Won the HUM Style Award for ‘Retail Label of the Year - Apparel’
2019
- Launched Kanteen at Com 3 Mall, Clifton, Karachi, offering an elevated dining experience with street style food at the core, reimagining beloved classics with a modern approach to presentation.
- Won the 18th Lux Style Award for ‘Achievement in Fashion Design – Pret’
- Won the CIO 100 Award for ‘IT Innovation and Business Value’
- Won the HUM Style Award for ‘Retail Label of the Year - Apparel’
2020
- Won the GDIB Award for ‘Vision Progressive’ and ‘Product and Services Progressive’
2021
- Established Khaadi's headquarters at Sky Tower Dolmen City, Karachi, Pakistan, as a testament to the brand's growth and success.
- Introduced The Khaadi Experience Hub at Dolmen Mall Clifton, Karachi, Pakistan, providing customers with a unique and immersive experience.
- Won the GDIB Award for ‘Compensation Progressive’, ‘Marketing Progressive’, ‘Learning Progressive’, and ‘Vision Best Practice’
- Won the Pakistan International Screen Award for ‘Brand of the Year’
- Won the ARY People’s Choice Award for ‘Favorite Brand (Pret)’
2022
- Launched Kreate Your Mark, a non-profit platform through which women entrepreneurs receive 100% of the sales contribution from their product line and free access to dedicated spaces at the heart of the Experience Hubs and Centre in Karachi and Lahore.
- Won the Gold Award for ‘Best Brand Experience’ at the Transform Awards in collaboration with Landor & Fitch
2023
- Launched the first Experience Hub at Emporium Mall, Lahore, Pakistan, further expanding the brand's retail presence and providing customers with a one-of-a-kind experience
- Launched the first Experience Hub at Y Block, DHA, Lahore, consolidating an expression of the brand’s passion for design, art and culture
- Launched Kanteen at Dolmen Mall Clifton, Karachi, offering an elevated dining experience with street-style food at the core, reimagining beloved classics with a modern approach to presentation
- Launched Experience Hub at LuckyOne Mall, Karachi, Pakistan providing customers with an immersive experience
2024
- Expanded the brand’s presence internationally by opening the first Khaadi store in the US.
- Launched Khaadi’s first Ready-To-Wear store in Dolmen Mall Lahore, showcasing our dedication to curated fashion and lifestyle experiences.
- Won the HUM Style Award for ‘Retail Brand of the Year’
2025
- Launched Kanteen at Tipu Sultan, Karachi, offering an elevated dining experience with street style food at the core, reimagining beloved classics with a modern approach to presentation.
- Launched Khaadi’s largest store in Mirpur signifying the brand’s commitment to redefining retail experience.
- Launched the Green Hub store in Mardan, further strengthening our commitment to immersive and sustainable retail environments.
- Launched a new store in Rawalpindi at Zeta Mall, expanding our retail footprint and deepening customer engagement in the region.
- Won the Gender Diversity Award for ‘Family-Friendly Workplace’
2026
- Launched some of our largest stores in Multan and Faisalabad, marking a significant milestone in scale and ambition and reinforcing our commitment to delivering elevated retail experiences across key growth cities.
- Launched SS Chai at Dolmen Mall Clifton, Karachi, offering expertly brewed chai and a diverse selection of beverages, fresh bakes and more.