Muhammad Tahir leads Customer Experience at Weaves Corporation Limited, where he is responsible for fostering a customer-centric culture and driving productivity across the organisation.

Since joining the company in 2013, he has led the development and implementation of retail strategies focused on driving growth, improving operational efficiency and strengthening profitability.

He previously worked with Levi Strauss & Co. and Shell, where he held roles in sales and business development. Tahir holds a Master’s in Business Administration, with a focus on Marketing and Sales, from PIMSAT.