Raza Pirbhai is the Chief Executive Officer of KFC Pakistan and has over 20 years of experience across marketing, human resources, general management and food retail. He began his career as a Management Trainee at Pizza Hut and subsequently served in various capacities before joining Cupola in 2014. He also serves on the boards of several organisations, including Family Education Services Foundation and Know Welfare Foundation. Raza holds an MBA in Marketing from Greenwich University and a Master’s degree in Strategic Restaurant Management from Cornell University.