Saira Shamoon is the Leader, Product Design of Weaves Corporation Limited and has been a key contributor to the company’s product and brand development since joining full-time in 2002. She has played a defining role in Khaadi’s evolution, leading the development of extensive product collections across categories and shaping the brand’s design language and identity. Her role extends across Weaves’ portfolio, including Chapter 2, Kanteen and SS Chai, where she has contributed to the development of their distinct concepts and brand expressions. Saira holds a Bachelor’s degree in Textile Design from the Indus Valley School of Art and Architecture.